Sports × Business × Technology × What's Next
Dream Big
Fred
Creator • Speaker • Researcher • Storyteller
Exploring the people, ideas and technologies shaping what's next in sports.
10K+
Audience
250K+
Views
Microsoft • Amazon • AT&T
Worked With
Sports & Technology
Advisory & Consulting
On stage
Speaking, moderating and leading conversations about technology, sports and what's next.
Keynotes & talks
AI & The Future of Sports
Georgia State Robinson College
Future of Work & Careers
Universities & conferences
Digital Transformation
Moderating & hosting
The Athlete's Next Chapter
Student-athlete sessions
AI-Ready Organizations
On the ground
Covering the people, ideas and experiences shaping sports and technology.
Black Student Athlete Summit
Sports & technology
Industry conversations
NBA Summer League
NBA Decoded
Hoop House by HoopVision
Fred doesn't just talk about these industries. He shows up.
The work
Stories, conversations and experiences from the intersection of sports, business and technology.
People are watching
10K+
Audience
250K+
Views
Building a community around sports, business, technology and what's next.
Fred Underwood
About
Fred
Underwood
Fred Underwood is the founder of Dream Big Fred, an independent media platform at the intersection of sports, business and technology. His path runs through all three—from sports into business, technology and AI. Today he creates content, interviews the people building what's next, speaks on stages and at universities, and covers major conferences and sporting events. His doctoral research on how sports organizations adopt technology shapes the questions he asks—and the stories he tells.
Let's build
what's next.
01
Speak
- Keynotes
- Panels
- Moderation
- Workshops
02
Partner
- Brand storytelling
- Campaigns
- Events
- Experiences
03
Cover
- Conference coverage
- Sporting events
- Interviews
- On-site storytelling
What's next?
I don't just want to cover what's next. I want to be part of the conversation shaping it.
Fred Underwood
Dream Big Fred